Hopelessly Devoted to Your Brand

Finding true love with your customers takes emotion, anticipation and more. Your customers may not send bouquets to your company, write sonnets about your brand, or sport tattoos of your logo (it happens), but are they devoted to your brand? And if not, why not? Today’s consumers increasingly hunger for emotional connections with the brands they shop—and when they find them, they’re likely not only to spend more but to spread the word to their friends and family via....

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