Harnessing the Power of Predictive Modeling to Deliver Personalized Experiences at Scale

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Curious to know more about who your customers are and where they’re at? They’re online, telling you all about themselves.   Now more than ever, consumers want a unique experience as part of their customer journey. They expect personalized content and offers, providing organizations with more customer data. As your number of customers scales, a massive question arises: How are you executing your strategy to target these customers? The answer should include a....

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