“Google reports that 61 percent of users who experience frustration with a brand site that is not optimized for mobile are unlikely to return,” the article says. “Additionally, 40 percent will visit a competitor’s site.”
I have to say that I was stunned by these findings. Not the ones about frustrated shoppers taking their business elsewhere—frequently to competitors—but rather the fact that such a huge portion of businesses have either failed to recognize or failed to act upon the blindingly obvious trends toward mobile search, mobile shopping, and mobile purchasing.
In fact, I wouldn’t have been surprised to hear the exact opposite: that 79% of Google’s biggest advertisers are optimized for mobile shoppers, while the remaining 21% in the Luddite camp were still content to deflect purchase-ready mobile consumers over to their competitors.
The article quotes Google product marketing manager for mobile ads Sonja Lee as saying, “It is incredibly important that businesses are present on mobile – it is where your customers will be this holiday season.”
How about you and your company—are you among the 21% with sites optimized to deliver great mobile-shopping experiences to, and to extract maximum revenue from, mobile shoppers?
Or are you among the 79% whose unwillingness to engage with customers on their own terms will do great damage to those companies while delivering significant benefit to competitors?
(Image via CrunchBase)
(Follow me on Twitter at bobevansSAP.)
By: Bob Evans
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Although mobile commerce continues to grab increasing shares of the holiday shopping market, most of Google’s largest advertisers are blowing their chances of fully exploiting that trend because they don’t have mobile sites.
In spite of the fact that “Google’s research shows that number of queries via mobile grew nearly three times from 2009 to 2011 and continues to escalate,” says an article on MobileCommerceDaily.com, a shocking 79% of Google’s top....