Traditional advertising has been under fire for some time. The Wall Street Journal writes that “TV Ad Sales [is] on Shaky Ground”. The article “Spray and Pray: Why Does Anyone Still Buy Advertising?” points out that traditional advertising is spray and pray, where the best you can do is post-fact correlation. The answer in vogue today to go beyond spray and pray is to shift to digital advertising, which provides better audience targeting and tuning. Forrester....

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