From Like to Love: Creating Emotional Loyalty

The past year has been an emotional rollercoaster—you would be hard-pressed to find someone who hasn’t been on a ride. In times like these, we turn to the things that comfort us. It could be a favorite video game, a bit of online shopping, or a favorite food or drink. For me, it’s Dunkin’ Donuts.   I don’t know how I would’ve gotten through the past few months without the comfort of knowing that any time I needed it, a quick, no-frills cup of....

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