Every industry has a set of principles that hold true despite years of change, innovation and disruption. Direct marketing is no different. Although there is an expanding array of channels, when it comes to the overall marketing mix, direct mail is still fundamental to marketing. It’s the flour to bread, the grapes to wine, and the apples to pie. It is the workhorse within direct marketing, and it absolutely should be the cornerstone of your marketing channel strategy.
These four....