For Retailers, Class is Almost Back in Session

The back-to-school craze is about to begin, kicking off a long season of shopping that lasts through the holidays. As predicted in Back To School: Your Lesson Plan For A Successful 2016, retailers are launching back-to-school campaigns earlier this year – even though customers aren’t buying earlier. Instead, customers are taking the time to do some homework. According to Alliance Data’s recent back-to-school survey, 36% of customers began their back-to-school browsing in....

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