Standing in my own crosshairs as my own target market means that almost all work that I do can be a learning opportunity, and going to DMA2012 was certainly a biggie. What I saw and experienced at the show reaffirmed the idea that it’s never been more exciting to be a marketer, and that marketing has never been more important to the lifeblood of all organizations- large and small.
If you’ve never been to the DMA annual conference, it’s a colossal bazaar of just about....