Finding the Hidden Value of Your Loyalty Program’s Indirect Benefits

What are you doing to measure the indirect benefits of your loyalty program? You know you need a loyalty program to run a successful credit card program. But margin pressures mean program performance is constantly under scrutiny. To make sure your loyalty program truly meets all the needs of your financial institution, it’s vital that you measure its direct benefits as well as its indirect ones. The Cost Side Expands with Time Research shows that the majority of consumers won....

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