TORONTO • Retailer loyalty programs are aiming to reach people where they do a vast amount of price-comparing these days — on their smartphones. Loblaw Cos. Ltd., country’s biggest grocer, debuted Monday its new PC Plus loyalty card in Ontario and plans to roll it out nationally by the end of the year to its Real Canadian Superstore, Zehrs, Provigo, Atlantic Superstore divisions. “This will help boost same-store sales growth one customer at a time, one....

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