To the casual observer, Loyalty Marketing has progressed from ground-breaking concept to “table stakes” over the past decade. The programs are seemingly everywhere and with the proliferation of social media tools and new payment products, it’s not as much how you can earn points, it’s how many you can earn. Just this week, Shopkick, a mobile, location based rewards scheme targeted to the retail industry, announced that Shopkick members can now earn points while....

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