Evolving Omnichannel Loyalty

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“Omni” – from the Latin “Omnis”, or “All”   Much to my daughter’s chagrin, I’ve always been a student of language. Between somewhat obnoxiously pointing out the more egregious errors in her millennial short-hand, I often find time to marvel at a phenomenon unique to the digital boom of the last twenty years - that technology often moves faster than our collective ability to describe it.   The meaning of a word can often....

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