Everyone Shops for a Different Reason

Customers are rarely a homogenous group. They differ greatly in revenue potential, levels of loyalty, and frequency of contact. What makes loyalty work, therefore, is an ability to segment your customers using powerful analytics. Segmentation allows the right amount of effort and right offers to be applied in the right moments to the right customers. Knowing enough to segment properly takes powerful analytics. Unless analytics are a key part of your loyalty platform, odds are you won....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing