All the world's a stage, and all the men and women merely players...
- William Shakespeare (As You Like It, Act II, Scene VII)
Quick, name the #1 critical success factor for your online community? Activations, you say. Yes, registration is certainly important; you need people knocking on the door. However, I would make the case that engagement is actually more important to long-term success. You could enroll 100% of your target audience, but if your users log on, casually peek....