GfK has mapped the market for engine oil in Nigeria and found that large engine oil brands have an opportunity to gain share in Africa’s most populous country. A majority of engine oil in Nigeria is sold at gas stations – roughly 70% of total market volumes. If you remove these sales from overall market volumes, though, you see that the car accessories channel is the main sales avenue in disorganized markets. Yet, within the car accessories channel, it is “unknown&rdquo....

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