Engaging Patients vs. Patient Engagement

Patient engagement today is often being used as a technology initiative, whether it be through a CRM or an integrated marketing campaign using traditional and digital means, or even with outbound surveys and risk assessments given to patients regarding their care. No matter how you slice it, it seems that the conversation of “patient engagement” is more about the tool than the technique. It is with a humble approach to listening, learning from, and understanding how and when....

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