In my weekly brand advocacy round ups, I’ve been talking a lot about the importance of employee brand advocates and brand ambassadors. This is a topic we feel very strongly about at Ciceron. Employee ambassadors are crucial to the success of an advocacy marketing strategy — and to your business as a whole. Happy and engaged employees make a huge difference in your communications as a brand, as well as to your bottom line.
As my colleague, Dawn Hepper, wrote in her recent....