Emotional Connection: Stop and Shop’s Journey to a Human-Centric Approach In a Rapidly Evolving Grocery Landscape

Stop and Shop has been a neighborhood grocer across the Northeast for more than a century. Known for its convenient locations, it leads in market share among its traditional competitors with 413 stores in 5 states along with more than 100 gas stations. But with a rapidly changing grocery landscape and increasing competitive pressures, Stop and Shop knew it needed to evolve in a meaningful way to connect with—and keep—its loyal customers. In this recording join Robin Ruttle....

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