Embracing Empathy to Create Meaningful Customer Experiences

  Brands today continue to face a multitude of pandemic-related challenges – like shipping delays and supply chain disruptions – that have fundamentally altered the way they engage with their consumers. Pre-pandemic approaches to engagement no longer resonate with the current state of the world, especially when it comes to consumer loyalty. It is possible to understand the consumer beyond points and services, tapping into their brand preferences and emotional drivers....

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