It’s hard to believe it’s been six months since COVID-19 took center stage in our lives (although some days it feels like it’s been years, right?). Since March we’ve been tracking consumer opinion and brand sentiment from more than 35,000 respondents in an effort to understand how current events shape the behaviors and thoughts of consumers and how marketers should adapt.
Wave 8 of our study took place in August and September as many families adjusted to a....