[EXCLUSIVE RESEARCH] Make Your Brand Community Stand Out: What Consumer Want from Their Online Communities

Digital channels have always been a way for people to stay connected but in the time of COVID-19, they have become a lifeline to gather information, exchange ideas, share feelings, and ultimately foster a sense of belonging. Online communities continue to be a key channel and will likely gain a permanent spot in our everyday digital behavior. In our recent wave of the Brand Sentiment Navigator, more than half (51%) of consumers strongly agreed that online communities are an....

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