As the ability to personalize direct mail messaging to each recipient has grown we’ve found there is an important distinction between variable content and dynamic messaging content. Variable content consists of chunks of text or images that are swapped in and out of a letter based on basic 1-to-1 matches/lookups from data values representing larger market segments. Dynamic content takes the normal amount of market segments in variable content and breaks them down even further into....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing