Over the years I’ve watched many companies grow their customer outreach, so I know what that track is like. And I know that when brands start to see the benefits of personalization, it’s a game-changer.   That’s why I’m so heartened to check in on VentureBeat’s ongoing survey on personalization, which enhances high-value customer behaviors like loyalty and lifetime value. Personalizing service and content increases critical key performance indicators like....

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