I make a purchase, I get a text. I browse a website, I get an email. The world is moving in real-time so my loyalty program should be responding in real-time as well, right?
Great question.
When we talk to client about real-time. We also talk about the right time.
Think about your customer experience. When is the right time to be messaging. Do you want to thank someone for their purchase as soon as they walk out of your store? Or....