Do People Really Trust Your Company? There’s a Metric for That

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You probably know how to build trust with your stakeholders, but do you know how to measure and quantify it? You’re not alone if the answer is no.  Most business leaders would agree that trust in all its forms — physical, digital, emotional, financial, and ethical — is critical, and would give themselves high marks across those dimensions. But the truth is most organizations don’t measure, quantify, or even define trust. And, despite proclamations of its....

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