Dilemma for Brands: Is a Loyalty Program Essential or Not?

Brands and retailers are continually wary about their spending, whether it is related to marketing campaigns or any other affiliate campaigns. With the advent of new trends in technologies and the plethora of social channels, marketers are in a dilemma as they contemplate if loyalty programs are still able to penetrate the minds of existing consumers as well as helpful in acquiring new consumers. We will explain to you in our post today why it is essential for the brands to conduct a loyalty....

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