Digital Transformation: Omnichannel – the Power of Physical and Digital

When people think of digital transformation, their minds tend to hone in on just that first part: digital. That’s a pretty understandable reaction and, after all, if “digital” weren’t an important component of digital transformation, we’d have to call it something else! But, digital is just one part of digital transformation. An essential one, but not the whole picture. You’d be remiss to think that digital transformation can or should neglect the....

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