This is the first in a series of four articles in which I will present Tahzoo’s vision and strategy for designing and building what we call the Enterprise Marketing Platform (EMP). WHY AN ENTERPRISE MARKETING PLATFORM? According to a recent IDC study, by 2020, almost 50% of IT budgets will be tied into DX (digital transformation) initiatives.  Already, most organizations use a combination of point solutions for various parts of their marketing technology....

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