Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse.
Decisioning, on the other hand, is decision-making by means of computational methodology. These days decisioning is more high-tech than ever, perhaps especially in marketing. That said, what we’re trying to determine remains straightforward:
WHO GETS WHAT?
create micro segments to engage customers within the customer journey
determine and prioritize....