Adding Value to Your Consumers Lives
We’ve all grown up hearing it: “things are not what they seem.” And though it seems to be a deceitful and menacing concept, it has become the strongest tool in the marketplace’s arsenal in recent years and marketers have categorized it with two simple words: perceived value.
As you grow older, you become more accustomed to how much a tube of toothpaste is worth, or what a good price is for an 18 pack of your favorite....