Data Offers CPGs Insights to Overcome Blindspot Barriers

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Convenience stores have notoriously been data deserts for consumer packaged goods (CPG) manufacturers. C-stores have typically only made weekly sales data by region available to CPG distributors and manufacturers and not at the store level. Historically, c-stores haven’t been at the forefront of CPG brand strategies. Today, new tools enable more sophisticated merchandising, promotion and pricing strategies and more effective marketing across all channels. With near-real....

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