A recent headline from Direct Marketing News caught my attention: “The DM Train to Engagement Land.” Sounds interesting, right? Curiosity piqued; I decided to read on. And it was the final quote from Chris Rimlinger, SVP of Money Mailer, that really hits home for direct marketers:
“This age group [Generation Y, or, Millennials] actually really trusts what they receive in the mail because they like something tangible and something tailored to them. It’s great news....