We had the good fortune to have Ralph Thomas, Ph.D., VP of Strategic Analytics and Database Marketing from Seminole Gaming, participate in our integrated marketing management panel at the 2012 SAS Global Forum Executive Conference along with his colleagues from Office Depot and Best Buy. Each panelist presented a short case study, followed by a robust discussion moderated by Lori Bieda from SAS.   To provide context, Ralph detailed how the organization runs 7 casinos in Florida....

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