Customer Loyalty: The Name of the Game

  1. Gamification
  2. 92 views

Is it only a game?     As a young graduate student at Harvard in the 60s, the psychologist and behaviorist B.F Skinner devised an experiment. It involved putting pigeons in a box that issued a pellet of food whenever the pigeons pushed a lever. Skinner varied the pellets such that different ones were delivered randomly and then observed the resulting effect on the pigeons’ propensity to press the lever. In what can be interpreted as an experiment in gamification, the....

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