Stuck to the TV this weekend after a week at the Loyalty Expo, unable to physically do much else, I’m finding a metaphor between topics at the show – achieving the perfect customer experience - and what it takes to win in the tournament.    Yelling at Marquette through the TV about their horrific shooting % (26) prior to the half, we all realize a team can’t win when they’re not making shots.  The guys are playing hard.  They’re....

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