Ever wonder how many loyalty points you’ve earned in your lifetime? Or how many ‘5% off your next purchase’ coupons you’ve been awarded? What about a free coffee for buying ten….don’t we all need more coffee?
Chances are you don’t keep tally or even remember the last time you truly benefited from one of your many programs, despite the huge role loyalty plays in marketing today. As consumers and as a transaction oriented society, we’ve been....