The title is not meant to say that the data you collect on your customers is not real or factual, but it is only a portion of what you need to have the full picture. For example, I’m 6 foot tall and weigh in about 197. Take a look at me in my running clothes (with the slight love handles) and you’d never know I could run 50 miles. Here’s another example: I have two dogs – a Golden Retriever and a Chow mix. When feeding them treats you’d expect the Chow to be....

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