Actually, it’s all up to you. You get to choose. So then … does knowing that make you feel empowered … or is it already causing you some anxiety?
I have had the opportunity to observe firsthand both situations and know beyond a shadow of doubt that customer advisory boards can be the sharpest tool in any B2B company’s tool belt.
You can choose to make the most of what has got to be the smartest use of exclusive resources, or you can simply....