Whether you have just launched a rewards program or have had one for many years, a program tracking study is a perfect way to get a pulse of how your program is being perceived by your members.
With a rewards program tracking study, you can measure key loyalty program metrics such as awareness, satisfaction, and value/usage of current benefits. This can be done on a monthly, quarterly, or semiannual basis although in our experience, a quarterly or semiannual cadence works best....