By now, most IT leaders have become convinced of the need to move their organizations away from a mindset of delivering functions and features, and move toward a focus that puts the user’s true needs at the center, employing design thinking principles.   Discover and Plan - Where to start? Why should you create your own UX strategy? Where do you start, and how do you embrace UX across the enterprise? From my experience, the best way to begin is by analyzing three elements: ....

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