Crafting Effective Data Visualizations

At first blush, quickly capturing important business information with data visualization seems like a clear-cut illustration of the phrase “A picture is worth a thousand words.” A well-designed visualization can show key insights at a glance that would take a page of prose in a report. Armed with that insight, stakeholders can make informed decisions about what’s right for their business. This is especially true for customer marketing program leaders looking to learn how....

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