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Jonathan Becher, Chief Marketing Officer, SAP Originally published in the September 24, 2012 issue of FORBES magazine. You’re likely to see the world differently if you spend a few minutes with Jonathan Becher, SAP’s CMO. To Becher, baseball and Olympic sailing are good analogies for thinking differently about business. Sports teams are never content to rest on their laurels; they are constantly measuring performance to look for ways to improve. Performance management....

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