Next year, 2015, US ad spend will reach $200 Billion a year. By 2018 digital will surpass TV with nearly 40% of the spend. And of that, 60% is for direct response campaigns, which have become primarily a ”Drive to Web” strategy. That means that each year U.S. advertisers are spending $50 Billion a year to get people to visit their websites. Wow!
The problem is that 90+ percent of the people that see the ads don’t actually go to the web site. According to DoubleClick....