© Andrei Niemimäki This is the third of four articles on the Enterprise Marketing Platform (EMP). In my previous blog, I explained what the architecture of an EMP looks like and how it should be used. I also discussed the role of data and content in personalization. In this installment, I zoom in on the role of the Content Management System and Marketing Automation as well as analytics, reporting and insights before closing the loop. Content Management....

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