Health and wellness are a key priority for consumers. In fact, 47 percent of consumers described themselves as “health conscious” in 2015. That’s up from 46 percent in 2010, according to Deloitte.
Deloitte recently presented these findings in its Dbrief webcast titled “Consumer Product Trends: Preparing for a New Landscape.” They identified one of the trends as health, wellness and responsibility as the new basis of brand loyalty. Their findings included these....