Connecting Design to Decisioning, Delivery, and Measurement

You’ve found yourself at step four of our Personalization Engine Series. So far we’ve introduced the importance of a personalization engine. We’ve connected the dots, explaining how data curation via four distinct lenses (customer identification, customer preference, behavioral signals, and strategic segments) leads to understanding customers better and allows a brand to take actions toward delivering at-scale personalization. And we’ve emphasized the ability of....

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