Company Loyalty in Times of Uncertainty

A pandemic allows companies to take stock of their loyalty programs—making sure they’re being loyal to their consumers during stressful times.   In the loyalty business, companies provide the best value they can in exchange for earning the loyalty of consumers. They enlist their employees to deliver on the loyalty value promise and establish systems and processes to enable the value delivery. The payoff? Customers who stick around--even when service breaks or other....

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