5 provinces including the two most populous, Ontario and Quebec, have placed a ban on loyalty programsthat reward customers for prescription drug purchases and other pharmacy services. The logic behind the ban is that incentives may distract consumers from responsible decision making. Clearly the legislative bodies throughout Canada share a world view of loyalty marketing where programs are built to do no more than “bribe” the customer in exchange for making a purchase. How....

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing