Capturing the Loyalty of the Skeptical Consumer

CrowdTwist recently conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. The research found that only 46% of consumers are willing to share their data in exchange for personalized experiences. In addition, most are reluctant to try new technologies designed to enhance brand experiences. However, the research finds that engaging, omnichannel loyalty programs are valuable to consumers. During this age....

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