If you’re a marketer, chances are good you have visibility into marketing-related data, such as who you targeted for which campaign, who responded, and who purchased which of your products. But today, that may not be good enough to develop deeper understandings about your customer.
Besides returns, other types of information retailers may want to look for is financials or account status. As an example, knowing that a customer bought $100 worth of product from you is part of the....